Non Directional...
Bruce, take a look at a shop with MODERN equipment, and not an old Amco Brake Turning Lathe from the 40's.
Current repair technology employs a wheel to turn the rotor on the car, with two grinder wheels that surface the rotor in a Non-Directional way, perfectly true to bearing centerline and parallell on the faces in respect to each other.
Basically a portable two-sided blanchard grinder.
What you are seeing is technology in shops that last bought equipment some time ago, and work on primarily older cars.
Even the old Amco Lathe has been updated with jigs and fixtures to rework the faces in a non-directional manner.
Coolhand should be able to shed light on it.
You will note that NEW rotors DO NOT HAVE DIRECTIONAL TURNING MARKS ON THEM, they are, universally, ground! If you are buying OEM stuff, look closely.