One of the things I look for in a filter is a check valve that prevents oil from draining out after the engine is shut down. This is particularly important if the timing chain tensioner is oil pressure controlled. What happens is that the oil pump must first replenish the oil in the filter before it is distributed to the rest of the engine. No oil pressure at the tensioner allows the timing chain to slap around for a little while before it settles down. The check valve keeps the oil filter filled and gets the oil to the rest of the engine quicker. If the filter is positioned such that the oil cannot drain back, the check valve is much less important. The L24, 26 and 28 engines have the filter laying on its side, so it does drain back.
You can verify a filter has a check valve by examining the open end of the filter. You should be able to see a black or red diaphragm through the many holes (not the center hole where it screws in). Most standard Frams I have seen do not have this check valve. However, they have come out with a new series called Tough Guard that tend to have them. Check out the Fram TG8A. It is the right one for the L28 and it has a red check valve. Other brands have it also.